Search Engine Optmisation (SEO)

What is SEO

Put simply, SEO is the craft of elevating websites, individual website pages, Apps, Videos or images to higher rankings on search engine pages.

What Search Engines Are Looking For

Search engines want to do their jobs as best as possible by referring users to websites and content that is the most relevant to what the user is looking for. So how is relevancy determined?

  • Content: Is determined by the theme that is being given, the text on the page, and the titles and descriptions that are given.
  • Performance: How fast is your site and does it work properly?
  • Authority: Does your site have good enough content to link to or do other authoritative sites use your website as a reference or cite the information that's available?
  • User Experience: How does the site look? Is it easy to navigate around? Does it look safe? Does it have a high bounce rate?

Meta Data & HTML tags

  • Title tags should also be unique! Think your title as a 4-8 word ad, so do your best to entice the reader so they want to click and read more.
  • Your meta description should be unique and also speak to that specific page. Duplicate meta descriptions from page to page will not get you anywhere.
  • Heading tags also play an important role in informing search engines which parts of your page have more releveance. Use only 1 H1 tag per page.
  • Take advantage of microdata markup techniques. Search engines, web crawlers, and browsers can extract and process Microdata from a web page and use it to provide a richer browsing experience for users.

Social Media

Be sure that your activity on Social media sites is genuine, as search engines are looking very closely at the connections you have and how deep they go. By this we mean, how many times your content is shared accross the web and how deep the conversation and engagenent you are having with other people is.

The golden rule for Social Media use in Business is to be consistent with when and how often you interact and be genuine. Don't just post to gain a link. A link, or piece of content, is only as good as the amount of times it is shared. If your going to post something, set your posting to a schedule. For example, every Thursday afternoon. Interacting on an irregular basis doesn't help your users.

Back Linking

Links, which are often refered to as the right leg of SEO, are an essential component of a well-oiled SEO effort. While deep analysis needs to be done often as it relates to accrual of links from high authority domains. Buying links will get you nowhere when it comes to SEO, so be warned.