IT Business Training

Find our latest educational articles discussing key internet marketing and website design and development concepts.

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Website Design & Development Checklist

There's a lot to consider when you begin the process of having a website designed and developed for you. For most people, knowing where to start can be quite daunting. This quick reference guide is intended to show you the most essential elements you will need for your website.

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Calculated Metrics for Universal Analytics

Available for Universal Analytics accounts only, you can now create calculated metrics using all of the available metrics - standard and custom - as well any numerical strings.

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What is Website Design

This article discusses the initial process you go through as you begin to work out what you want your website to look like. This process also involves working out what type of functionality you want your site to have.

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Measuring Your Marketing Spend

The best way to work out what to measure is to understand exactly what you can measure and what this can tell you about your marketing efforts. After all, you are spending your hard earned money so you should have some idea of what you are getting in return for that investment.